I like how she goes through Marine Layers website and use's them to as her example in this video. When we talk about branding and marketing, it's usually it's usually through using your ears with char The way Marie explains with visual while speaking is a great way to deliver her message. I really enjoyed this video.
Now for the branding she is focused on is the way you brand on your website. She touches on 3 strategies we could use on our business right now.
#1. Be refreshingly real - you can be real and raw, be yourself, show your personality. Be honest, it may be a little tuff but it's doable and and it let's people know your business is developed by a real individuals.
#2. Create trust through transparency - Talk about how you run your business and why you make the choices you make.
#3. Don't be afraid to sell - don't be afraid to tell people to buy from you. It's okay to tell people to buy your product, it is the heart beat of your business.