I keep hearing this word "Value" thrown around so much. Giving value towards selling something, helping someone, just moving towards or gaining something that is important to an individual. Providing value is so important to personal growth. By giving value your not just trying to take advantage or convince someone to do something they don't want. Your helping without expecting a return and putting things in perspective of what really matters and Why it is important.
I think this is where the future of marketing, selling and living is going. That word also is a representation of honesty and truth to a certain degree.
One definition of Value is :
a person's principles or standards of behavior; one's judgment of what is important in life.
So go out today and provide value. If you are in sales this can definitely help create more sells for you. If your not in sells and are a shopper, look at things from the value point of view. If it does nothing for you. Keep your money, make investments, quit spending money.
Here is a great video on Value :
Value is a Major Key to Success.